The past few years have brought phenomenal changes to the business world. Established business theories and models have been questioned and re-defined to suit the rapid changes in the digital economy. Standing still has never been an option in the business world. Each technological advance offers a chance to serve customers better, become more efficient, capture greater market share and increase stakeholder value. With the evolution of the Internet, enterprises operate in a global scale today with operations occurring in many countries across borders. eBusiness has introduced many inspiring new eBusiness Models and eBusiness gives the company an opportunity to choose a business model, redefine business relationships, access new global markets and establish closer relationships with customers.
Transforming in to an eBusiness is a process that needs careful attention. This transformation process from a brick and mortar company into doing eBusiness is defined as eTransformation. As the environment the enterprises work in is dynamic, analysing the environment and the global IT/business trends is crucial for strategic eTransformation to find out the best opportunities for businesses to invest in. Therefore, strategic eTransformation focuses on the business strategies and uses IT as a strategic business tool rather than an operational tool. Strategic eTransformation is to be proactive in adapting to environmental change which seeks new opportunities in the process of creation of a future the organizations want to have. Strategy is the roadmap to success and eTransformation is the path to achieve that success
The following are the Important Aspects of eTransformation:
· Holistic Business Transformation
· Study Internal/External environment
· Identify profitable links with suppliers/ customers
· Business-IT alignment and Strategy Development
· Check eReadiness
· Identify requirement of ICT infrastructure
· Show a clear path like a Roadmap
· Internal/External Business Process Transformation
· Clear, iterative methodology to eTransform
· Iterative step-by-step process based approach
· Post implementation support and maintenance
. Handling Successful Change Management
When the important aspects were analyzed, many characteristics were identified, which are essential but not properly addressed by the existing models. This paved the way for formulating a new model. The new model, 7Es in eTransformation, addresses all the areas that have already been focused on by the existing models while adding the following areas, which were not properly addressed by the existing models such as checking eReadiness of enterprises to eTransform, showing a clear path like a roadmap, post implementation support and maintenance and most importantly, change management and further Evolution of the organization.
The 7Es in eTransformation - A Strategic eTransformation Model The 7 Stages, their significance and the methodologies and techniques used in each stage are described below with an illustration.
1. Environmental Analysis
This stage is carried out to understand the Global IT and Business Trends and the Company’s Strategic Situation. The methodologies used are Industry analysis, SWOT Analysis and Understanding of Global Trends in Business and IT.
2. eBusiness goals and Strategies
Using the information gathered in the first stage, eBusiness goals and strategies are developed to gain competitive advantage. Based on the findings of stage 1, Porter’s competitive strategies are used to develop eBusiness strategies and appropriate eBusiness Models are adopted.
3. eReadiness
eReadiness of the company is checked to identify major barriers and issues related to change management. Measures eReadiness of the Internal and External entities in seven key aspects related to eTransformation.
4. eTransformation Roadmap
The current position is mapped in the eTransformation roadmap to develop a specific step-by-step path to proceed with the transformation process. eTransformation Roadmap and the Convergence Model developed by University of Western Sydney is used for this.
5. eTransformation Methodology
In order to eTransform the company in an iterative manner, a step-by-step approach is used in modeling, re-engineering, implementing and training on business processes. The Evolutionary eTransformation methodology is used for this stage as the iterative technique.
6. eSystems
This stage deals with the post implementation support and provides policies, support and maintenance procedures for the new systems. The activities in this stage are developing IT Policies, security measures, assuring support and maintenance.
7. Evolution – Change Management
This is the most important stage that runs across all other stages managing the changes in an evolutionary manner. Changes in structure, systems, style, strategies, values, staff & skills are addressed using McKensey’s 7S Model for Organizational Change Management.
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